Solar Leads
Advanced Solar Marketing: Attracting High-Quality Solar Leads
In today’s competitive solar market, standing out and attracting potential customers can be challenging. With the average solar lead costing up to $2,000, it’s crucial to get lead generation right.
You can either generate your own leads or purchase them. In this post, we’ll explore the pros and cons of each method and discuss strategies to generate high-quality leads that convert into sales.
Lead Preferences
Advanced Strategies for Solar Lead Generation
Generating your own leads requires effective strategies. Low-cost, high-impact marketing tactics can significantly boost your solar lead generation. By combining paid and organic methods, you can connect with actively engaged potential customers and grow your business.
Lead types
Types of solar leads
- Appointment-Setting Calls: Low cost short-term but risks reputation and legal issues.
- Canvassing Leads: Aggressive door-to-door tactics; legal risks and potential negative perception.
- Aged Data: Low cost, low return; requires processing many records for a few results.
- Opt-In Web Leads: Consumers have opted in for quotes; low risk with TCPA compliance.
- Organic Solar Leads: High conversion from self-educated consumers; comes from unpaid search results.
- Google PPC Leads: Expensive; competition drives up costs.
- Social Media Leads: Advanced targeting but often lower intent and harder ROI tracking.
